We created the brand for the York business portal for City of York Council and provided copy for this city-wide business hub commissioned by York City Council to offer businesses in York access to a wealth of information and resources. The identity was developed to show a diverse and highly varied range of businesses across the city, a complex project saw many different stakeholders submitting copy for editing, as well as creating new copy from scratch with a consistent tone and dynamic.
“The brief was made all the more challenging by this partnership dimension – which gave BIG not just one client, but effectively a group of clients – which through the thoughtful engagement by the BIG team, had their expectations met and exceeded.” Katie Stewart, Head of the Economic Development Team for the City of York Council
